The Sports Betting Business is a national project that was introduced in October 2001 in accordance with the National Sports Promotion Act. It is a public service project aimed to successfully host the 2002 FIFA World Cup Korea/Japan and for the development of national sports leisure and sports fund. Kpools(formerly, Ktoto) operated as an exclusive licensee of the sports betting business in Korea by the consignment contract with the Licensor, Korea Sports Promotion Foundation (KSPO).
The sports betting (Sportstoto) is an advanced sports leisure activity that enables winning prize for accurate prediction of game results of Soccer, baseball, basketball,volleyball, golf and etc. The products are divided into pari-mutuel type of 'Toto' and Fixed-odds type of 'Proto'
The Funds raised through the sports betting business are transferred to the Korea Sports Promotion Fund to be used in variety of Sports promotion projects, such as a support for various international sports events held in Korea as well as professional sports, physically challenged sports, grassroots sports contributing to development and vitalization of Sports in Korea.
Sports betting business is fair and transparent through the distribution of tasks with related agencies such as regulating agencies and Licensors.